Reshaping customer support

Replicant AI

Role

Creative Director / UIUX Designer

Timeline

5.5 months

Pioneering contact center automation

As a leader in Contact Center Automation, Replicant transforms customer service by automating tier 1 tasks, freeing up agents for complex challenges. The AI platform enables natural conversations across voice, messaging, and digital channels for swift issue resolution. With instant scalability, quick implementation, and the capacity to handle millions of interactions monthly.

In transforming Replocant's online presence, we tackled key challenges. The redesign elevated their image, instilling enterprise-level quality and consistency. Prioritizing lead generation, we crafted a user experience optimized for conversions. The result is a site that's not only a brand representation but also a powerful marketing tool. With an adaptable design and CMS, our team can effortlessly manage and scale the website, reducing dependence on developers. Additionally, the platform serves as an educational hub, driving thought leadership in the emerging field of Contact Center Automation.

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Discover & Define

Automated call center that feels human

During discovery phase, we conducted a series of design thinking workshops thats helped us further understand their business/user needs to implify a complexed wish list of objectives and simplified it to it's basic form — how might we, instantly, communicate how our technology automates call centers that feels organic and human, allowing agents and businesses the flexibility to scale based on demands.

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Hypothesis

Immersive scroll through approach, in a b2b manner

Ideating through a series of solutions— the team, along with the Replicant team, aligned on the approach of a smooth immersive scroll through that would ensure information digestion in key areas of the primary and secondary pages. The structure of information for each primary and secondary pages was to keep it value-based on landing and as you scroll through the immersive sections, getting granular in speaking to the key contents where users are focused in the contents and visuals.

Implementation

Collaborative efforts between designs, PMs, developers and client stakeholders

In constant collaboration with developers, PMs, designers and client stakeholders — the implementation was focused in building out flexible components and a design system that ensured efficient site maintenance and future page build outs. The rebrand was refreshed into the new site design as the first medium to implement the new brand to align with their marketing and product initiatives. User testings allowed stakeholders to see constant updates and iterations of the developement.

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Conclusion

A refreshed brand and a flexible component library and design system

The launch of the site implements their new branding, efficient design and component site system, and a user-friendly site experience optimized for conversion we've seen increase since the launch. Since then, the website has been continuously updated and improved based on qualitative and quantitative data we've gathered from the team. This ongoing process ensures our site meets the needs of our users and aligns with the evolving business needs.

Visit the site here: replicant.com

Heading

Pioneering contact center automation

As a leader in Contact Center Automation, Replicant transforms customer service by automating tier 1 tasks, freeing up agents for complex challenges. The AI platform enables natural conversations across voice, messaging, and digital channels for swift issue resolution. With instant scalability, quick implementation, and the capacity to handle millions of interactions monthly.

In transforming Replocant's online presence, we tackled key challenges. The redesign elevated their image, instilling enterprise-level quality and consistency. Prioritizing lead generation, we crafted a user experience optimized for conversions. The result is a site that's not only a brand representation but also a powerful marketing tool. With an adaptable design and CMS, our team can effortlessly manage and scale the website, reducing dependence on developers. Additionally, the platform serves as an educational hub, driving thought leadership in the emerging field of Contact Center Automation.

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